Seven months after Tencent Music Leisure struck a partnership with US music media model Billboard to advertise the event of Chinese language music globally, the pair at the moment are launching a worldwide unique music competitors referred to as THE ONE.
Worldwide singers, songwriters and musicians together with TIA RAY, Lenka and Greyson Likelihood have been tapped to function ambassadors for the competitors, Billboard China said Tuesday.
The competitors shall be divided into three classes: Musical Work, Recent Face and Label, permitting songwriters, rising musicians and labels to audition primarily based on their respective fields.
Underneath the Musical Work class, the competitors will gather works from the world over via TME’s Qimingxing Music Assistant. TME and Billboard have invited Chinese language unique musicians comparable to Fowl Zhang, L.T. and Ma SiWei, Mikey Jiao and Chen Zhuoxuan to take part.
The Recent Face class will mix with Tencent Musician Platform’s New Forces undertaking to select artists within the new technology.
“With this partnership, TME will proceed to strengthen its in-depth collaboration with extra music business companions, bringing extra high quality unique works and thrilling performances to music lovers world wide.”
Underneath the Label class, the contributors will submit their unique music works and submissions shall be judged in line with the standard of music creation and the variety of music types.
Tencent Music, via its QQ Music platform, will work with Billboard China in integrating its know-how and consumer insights within the Chinese language music business to offer musicians with a full vary of providers ranging from the primary demo recordings to the discharge of songs.
As of the tip of 2022, TME — which operates QQ Music, Kugou and Kuow — had 88.5 million paying users, up 16.1% from a yr in the past.
Winners may also obtain promotional site visitors assist and core assets from TME’s numerous platforms together with QQ Music, Kugou Music, Kuwo Music and Tencent Musician Platform.
They may also be featured on the Billboard China grasp track checklist Golden Ears and honorees can have the possibility to hitch a particular collaborative efficiency with Billboard Dwell in Shanghai.
“With this partnership, TME will proceed to strengthen its in-depth collaboration with extra music business companions, bringing extra high quality unique works and thrilling performances to music lovers world wide. TME will proceed the exploration of worth patterns for the development of Chinese language music’s international affect, supporting and accompanying the start and bloom of high-quality unique Chinese language music,” Billboard China mentioned.
Again in September, TME mentioned its partnership with Billboard China goals to “shine a light-weight on the various tales of Chinese language music artists earlier than an expansive world stage.”
Billboard launched its Chinese language arm in August 2022 to offer a platform for Chinese language musicians to share their music to a worldwide viewers.
Music Enterprise Worldwide